Siemens Healthineers introduces a patient-centric and experience-driven concept at Arab Health 2025

From January 27 to January 30, 2025, Arab Health, the leading healthcare ex­hibition in the Middle East, opens its doors again. Celebrating its 50th anniver­sary, once again the conference will show­case all the latest trends of the industry under this year’s slogan “Where the world of healthcare meets”.

Upholding their purpose – “We pioneer breakthroughs in healthcare. For every­one. Everywhere. Sustainably.” – Siemens Healthineers, one of the world’s leading medical equipment manufacturers, will create a story for visitors on booth S1.C10 in Sheikh Saeed Hall 1, centering around three core themes:

• Overcoming the world’s most threat­ening diseases such as cancer and stroke and how this can lead to high-quality indi­vidualized care.
• Access to care, explaining their en­deavours to make quality and affordable healthcare accessible and available to ev­eryone, everywhere.
• Sustainability, showing how to create new possibilities in a world of limited resources.

This year, Siemens Healthineers is intro­ducing a reimagined presentation concept, designed to mirror the clinical pathway navi­gated by healthcare providers and patients alike. Visitors will delve into patient journeys across oncology (breast, liver & lung cancer), neurology (stroke management) and cardiol­ogy, seamlessly connecting these experiences to Siemens Healthineers’ innovative solu­tions in diagnostic imaging, laboratory diag­nostics, and cancer therapy.

Vivek Kanade, Managing Director Siemens Healthineers, Middle East and Africa, high­lights: “For Arab Health’s anniversary, we very much look forward to engaging with our customers and visitors with our new concept, taking them on a patient-centric and more tangible journey along the clinical pathways. We will showcase how we – as an open team of global experts – apply deep clinical knowl­edge, digital innovation, and data driven in­sights to improve the health and well-being of all people and to overcome the most threat­ening diseases. Together.”

Computed Tomography
Siemens Healthineers recently shook up and transformed the medical imaging industry, introducing the first photon-counting computed tomography scanner. On day 1 of Arab Health 2025, the audi­ence will experience the product launch of one of the new Alpha class scanners, the NAEOTOM Alpha.Prime with proven Quantum Technology, enabling profound clinical impact, supported by AI-powered productivity solutions and addressing the challenges of conventional CT scanners.

Magnetic Resonance Imaging
Another brand-new product will be launched amongst their Magnetic Reso­nance Imaging solutions. The medical technology company will introduce the region to their next-generation 1.5T MRI platform, entering in a new sustainable era of AI-powered and helium-independent MRIs. The MAGNETOM Flow. Platform will empower users with simplified work­flows, elevated patient experience and pio­neering AI-enhanced imaging, envisaged to bring the highest-quality results at high speed, coming with a 70cm bore and flex­ible XL coil for improved patient comfort.

Ultrasound
From the Ultrasound scanning portfolio, visitors will receive hands-on scanning ex­periences with the latest models of ACU­SON Juniper, ACUSON Maple, ACU­SON Origin and the new and industry-first ACUSON Sequoia 3.5 with advanced AI for abdominal scanning, improving both examination and reading workflow through view identification and protocol standardization, while automatically labelling and measuring organs in milliseconds.

Molecular Imaging
In the Molecular Imaging section, the med-tech company will provide insights on their Symbia Pro.Specta SPECT/CT as well as on their latest launch of 2024, the Biograph Trinion. A future-forward PET/CT scanner by design, delivering all you need to make confident diagnostic decisions with out­standing small lesion detectability, excel­lent quantification, ultra-fast time of flight performance, and lower doses.

X-Ray Imaging
Visitors will also be able to get a hands-on look and feel of the latest additions to our X-Ray Imaging portfolio. The LUMINOS Q.namix is ushering a new era in Fluo­roscopy, a truly multifunctional imaging platform for fluoroscopy, radiography, and beyond, providing maximum utilization and peak performance. The MAMMO­MAT B.brilliant is a mammography sys­tem introducing a new dimension in im­age quality with an unprecedented level of patient-centricity.

Beyond focus topics and their latest in­novations, Siemens Healthineers will guide visitors on a digital journey of recent and ongoing partnerships in the region, empha­sizing their commitment to supporting pub­lic and private partners in future-proving their local healthcare systems. This journey will be complemented by well-received and engaging insights on Digital & Automation topics as well as the latest news in Labora­tory Diagnostics, Value Partnerships and Asset Lifecycle Management.

The anniversary edition of Arab Health promises to deliver profound insights and high-quality discussions about current and future burning topics of the industry and will as usually contribute its share to pav­ing the future of healthcare in the Middle East and beyond.

Visit Siemens Healthineers
at Arab Health
Booth S1.C10 in
Sheikh Saeed Hall 1.