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What’s it worth? Investing in health innovation means investing in everything

Dr Olfat Berro, Area Head Middle East, Roche Pharmaceuticals, examines how healthcare systems across the Middle East are confronting a convergence of ageing populations, rising non-communicable disease burdens, and constrained fiscal environments – and makes the case that investing in health innovation, early intervention, and integrated care pathways is not merely a clinical imperative, but a measurable economic and societal strategy for the decade ahead.

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